Privacy policy

Last updated: 18 Aug 2026
Effective date: 18 Aug 2026

This Privacy Policy explains how Nextway Apparel ("Nextway Apparel", "we", "us", or "our") collects, stores, and protects your personal information when you visit our website or place an order at https://www.nextwayapparel.com (the "Site") or otherwise communicate with us.

We are committed to handling your personal information responsibly and in accordance with applicable US federal and state privacy laws, including the California Consumer Privacy Act (CCPA) where applicable.

By using the Site, you acknowledge that you have read and understood this Privacy Policy.

1. Information We Collect

1.1 Information you provide directly

Full name
Email address
Shipping address and billing address
Phone number
Payment information (processed by our payment processor — we do not store full card numbers)
Order history and order preferences
Communications you send us (support emails, contact form submissions, product reviews, exchange requests)
Marketing preferences and consent signals

1.2 Information we collect automatically

IP address
Browser type, version, and language
Device type, model, and operating system
Pages viewed, links clicked, time spent on pages, scroll depth
Referring URL and exit URL
Cookies and similar tracking technologies (see Section 6)

1.3 Information from third parties

Delivery status updates from our shipping carriers
Marketing attribution data from Google Ads and Meta Ads
Fraud and risk indicators from Shopify's fraud analysis tools
Publicly posted information (for example, product reviews or tagged social media posts)

1.4 We do not knowingly collect sensitive personal information (as defined under applicable state privacy law) through the Site.

2. How We Use Your Information

We use your personal information for the following purposes, each tied to the categories of data listed in Section 1:

Order processing and fulfillment — name, address, phone, email, payment, order history
Order confirmations, shipping updates, and exchange coordination — name, email, phone, order history
Customer support — name, email, communications, order history
Fraud prevention and risk screening — IP address, device information, payment information, order history
Legal and tax compliance (including sales tax record-keeping) — order history, billing information
Marketing communications (email newsletters, Google Ads, Meta Ads) — email, browsing behavior, order history, marketing preferences — only where you have provided the required consent or where permitted by law
Site analytics and improvement — device information, browsing behavior
Responding to, correction, and deletion requests — identity verification information you provide

3. How and Why We Collect Your Information

We collect your personal information when you:

Create an account or place an order on the Site
Subscribe to our email newsletter
Contact us via email, contact form, or social media
Submit an exchange or return request
Leave a product review
Interact with the Site (automatically, via cookies and similar technologies)
Participate in promotions, surveys, or competitions we run

We only collect personal information that is reasonably necessary for one or more of our functions or activities as set out in Section 2.

4. Sharing Your Information

We disclose your personal information only to the following categories of third parties, and only to the extent necessary:

E-commerce platform — Shopify Inc. (to operate the Site, process orders, and run Shopify Payments and Shopify Email)
Payment processors — Shopify Payments and Shopify's integrated wallet providers (Apple Pay, Google Pay, Shop Pay) for card processing (Visa, Mastercard, American Express, Discover, PayPal)
Shipping and fulfillment — USPS, UPS, FedEx, and other carrier partners to deliver your orders
Analytics providers — Google Analytics (to understand how the Site is used)
Advertising providers — Google Ads and Meta Ads (to serve relevant advertising and measure campaign performance, where you have consented)
Email marketing — Shopify Email (for transactional emails and, where you have consented, marketing emails)
Fraud prevention — Shopify's fraud analysis tools
Professional advisors — accountants, lawyers, and auditors, under confidentiality obligations
Authorities — where required by law, court order, or to lawfully protect our rights, property, or safety, or the rights, property, or safety of others

We do not sell your personal information for money. Where applicable state law defines "sale" or "share" more broadly (for example, to include certain advertising activities), you may exercise the opt-out rights described in Section 8.

5. International Data Transfers

Some of the third parties listed in Section 4 store and process data outside the United States, including in Canada and the European Union. Before disclosing your personal information to an overseas recipient, we take reasonable steps to ensure the recipient handles your information securely and in a manner consistent with this Privacy Policy.

6. Cookies and Tracking Technologies

We use cookies and similar technologies to operate the Site, remember your preferences, understand how the Site is used, and deliver relevant advertising.

6.1 Categories of cookies we use

Strictly necessary — required for the Site to function (cart, checkout, account login, security)
Performance and analytics — to measure Site performance (Google Analytics)
Marketing — to serve relevant advertising and measure campaign performance (Google Ads, Meta Ads)

6.2 You can control cookies through your browser settings or our cookie consent banner. Blocking strictly necessary cookies may prevent parts of the Site from functioning correctly.

7. Data Retention

We retain your personal information only for as long as necessary for the purposes described in this Policy, to comply with our legal obligations, to resolve disputes, and to enforce our agreements. Specifically:

Order and tax records — retained in line with IRS and applicable state tax record-keeping requirements
Account information — until you request deletion, subject to the order-record retention above
Marketing preferences and contact logs — until you withdraw consent, and for a limited period thereafter to demonstrate proof of consent
Support communications — 3 years from the date of the communication
Site analytics — per the retention setting configured in Google Analytics

When personal information is no longer needed and we are not legally required to retain it, we will delete or permanently de-identify it.

8. Your Privacy Rights

Depending on your state of residence, you may have rights under applicable state privacy law (such as the CCPA for California residents), including the right to:

Know what personal information we have collected about you
Access the personal information we hold about you
Request correction of personal information that is inaccurate
Request that we delete your personal information, subject to our legal obligations to retain certain records
Opt out of the sale or sharing of your personal information, where applicable
Not be discriminated against for exercising your privacy rights

To exercise any of these rights, email us at support@nextwayapparel.com with the subject line "Privacy Request". We will respond within the timeframe required by applicable law. We may need to verify your identity before actioning your request.

9. Data Security

We protect your personal information using industry-standard measures:

TLS/SSL encryption for all data transmitted between your browser and the Site
PCI-DSS compliant payment processors handle all card data — we never see or store full card numbers
Access to personal information is limited to authorized team members and service providers on a need-to-know basis
Regular security reviews, software updates, and access audits

No system is completely secure. In the event of a data breach that is likely to result in harm, we will notify affected customers and any required regulators as required by applicable law.

10. Children's Privacy

10.1 The Site is not directed at children under the age of 13, and we do not knowingly collect personal information from children under that age, in accordance with the Children's Online Privacy Protection Act (COPPA).

10.2 If you believe we have collected personal information from a child under 13 without appropriate parental consent, please contact us at support@nextwayapparel.com and we will take reasonable steps to delete it.

11. Automated Decision-Making

11.1 We do not use automated decision-making processes (including profiling) to make decisions that would have a legal or similarly significant effect on you.

11.2 We do use automated tools for fraud screening, but a human reviews any order that is flagged before the order is cancelled or refunded on the basis of that screening.

11.3 If our use of automated decision-making changes, we will update this Policy in advance of any change taking effect.

12. Changes to This Policy

12.1 We may update this Privacy Policy from time to time to reflect changes to our practices or for other operational, legal, or regulatory reasons. The "Last updated" date at the top reflects the most recent revision.

12.2 For material changes, we will provide a prominent notice on the Site and, where you have an account with us, by email, before the change takes effect.

13. How to Contact Us and Make a Complaint

For any privacy question, access request, correction request, deletion request, or complaint, please contact:

Company Name: Nextway Apparel
Business Address: 17350 State Hwy 249 Ste 220, Houston, TX 77064, United States
Phone: +1 832-263-0836
Customer Support Email: support@nextwayapparel.com
Support hours: Monday – Friday, 9:00 AM – 5:00 PM CT

We will acknowledge your complaint within 7 days and respond substantively within 30 days.

If you are not satisfied with our response, you may also lodge a complaint with the Federal Trade Commission (FTC) or your state Attorney General's consumer protection division: